Two years ago, one of the city’s most innovative cultural spaces, IKONO, opened on Váci utca, and it has since attracted nearly 220,000 visitors.
The Hungarian capital provides an ideal backdrop for the mission of the now five-year-old IKONO: to create spaces where art, play and surprise meet, and where we can step outside the usual boundaries. The Play outside the line approach has become a core value of the IKONO brand, with the aim of redefining the very idea of cultural and leisure experiences.
80 per cent of visitors came from abroad, most of them from Germany, the United Kingdom and the United States. IKONO’s appeal is particularly strong among young people who grew up in the digital world and are open to experiences and self-expression. The vast majority of guests belong to Generation Z and the millennial generation. Visitors usually explore the interactive, sensory and photo-inspiring installations in groups of friends or as couples.
IKONO was founded in Seville in 2019 by David Troya and Fernando Pastor. Since then, IKONO’s special concept, combining art, social experience and immersive technology, has attracted more than 1.5 million visitors worldwide. The Budapest venue is one of the most popular locations in the brand’s European network.
“Budapest is a city where history meets bold creativity, and that is perfectly in tune with the spirit of IKONO,” says Fernando Pastor, co-founder and CEO of IKONO.
The company opened its first venue in Madrid in 2020 – in the middle of the COVID-19 pandemic – and has expanded rapidly since then, with venues in Barcelona, Rome, Vienna, Berlin, Budapest and Copenhagen.
Source: Turizmus Online