Mayer Szörp Manufaktúra has achieved a fantastic result at this year’s Great Taste Awards: more than two-thirds of the Hungarian brand’s entire product range has now won awards, with 8 products already holding two-star recognition.
Over the past decade, an exciting new gastronomic trend has emerged in which syrup has become a genuine premium alternative to soft drinks. This market shift is also being driven by global trends such as the rise of the mindful Generation Z, who seek sociable, complex flavour experiences while drinking less alcohol. In this changed environment, syrup is breaking new ground, forming the backbone of mocktails, desserts, premium lemonades and exciting free-from drinks.
One of the most striking examples of this paradigm shift is the 11-year-old manufacturer. Having started out as a small artisan producer, the brand has not only kept pace with market demand but has also become a trendsetter.
High fruit content and innovative, harmonious flavour combinations have become the manufacturer’s hallmark, appreciated by Hungarian consumers and rewarded year after year with the highest accolades by the world’s strictest gastronomic jury.
This is no coincidence, as the syrup brand continues to shape the Hungarian market for premium drinks. At the London-based Great Taste Awards, also known as the Oscars of food, nearly 400 independent judges spend roughly 2 months of hard work selecting what are judged to be the world’s best dishes, food products and drinks. The seal awarded to the winners, the star, symbolises the quality and the effort invested that set these products above the average.
This year’s Great Taste Awards jury rewarded Mayer’s innovation with unprecedented success, awarding 2 stars to as many as four products (Passion Fruit, Strawberry with Basil, Spiced Apple and Elderflower-Cascara syrup) and 1 star to the Elderflower-Lime Blossom syrup.
Source: Turizmus Online